We work with the leading CRM & marketing automation platforms
Why CRM has become essential, not optional
Acquisition costs are not going down
Every Google or Meta campaign brings in a customer. What you do next determines whether that investment paid off.
A channel you actually own
Unlike paid media, your email/SMS base belongs to you — no platform can cut off access to your own customers.
Email remains a highly profitable channel
According to industry studies (DMA/Litmus), email marketing returns on average in the region of €36 for every €1 invested.
CRM + Paid, genuine synergy
Active customers excluded, best customers used as lookalike audiences: a well-structured CRM makes your Ads campaigns more efficient.
Flows designed for every stage of the customer lifecycle
A flow is not an isolated automated email — it is a sequence built to guide a specific segment towards a defined action.
Welcome Series
Introduce the brand, build the relationship, trigger the first purchase at the right moment.
Abandoned cart
Recover purchase intent before it cools down, with the right argument at the right time.
Abandoned checkout
The customer entered their details then vanished at payment — your best recovery window.
Post-purchase
Thank-yous, usage tips, review requests, natural upsell — turning satisfaction into loyalty.
Win-back
Wake up dormant customers with a progressive sequence rather than acquiring a new customer at the same cost.
Custom flows
Replenishment based on product lifespan, cross-sell by catalogue affinity, adapted to your sector.
The right message is not enough — you need the right audience
RFM
Recency, frequency, monetary value: we identify your best customers and those at risk of churn.
Acquisition cohorts
A customer who came from a promotion does not behave like an organic one — we adapt the message.
Product families
Personalisation by category improves click-through and conversion rates.
VIP & top customers
Automatic identification of your best customers so they get privileged treatment.
CRM expertise already built into our Paid strategies
For several of our retail and e-commerce clients, CRM (Klaviyo, Brevo) is already used alongside our Google Ads and Meta Ads campaigns to capitalise on the customer base — excluding recent buyers, lookalike audiences built on the best customers, win-back campaigns. It is this same integration that we propose to structure and manage for your brand.
Our commitments
Transparency
You remain the owner of your Klaviyo/Brevo account and of your customer data.
Commitment to results
We only invoice what has been delivered.
Regular monitoring
Reporting on opens, clicks, unsubscribe rate and the revenue generated by each flow.
Certified team
Consultants trained continuously, supervised by a senior already expert in Paid management.
Support matched to your CRM maturity
For brands already running Klaviyo or Brevo but unsure how well it performs.
- Full review of existing flows
- Deliverability & list quality diagnosis
- Open / click rate benchmark
- Mapping of active segments
- Prioritised recommendation plan
To activate high-performing automations, built to measure around your catalogue.
- Audit and mapping of the existing setup
- Design of priority flows (5 to 7)
- Shopify / site integration & trigger configuration
- Email templates in your brand style
- Opt-in collection strategy
To make CRM an active revenue channel, with regular editorial production.
- Automated flows & continuous optimisation
- RFM segmentation & cohorts
- Monthly campaigns (newsletter, promotions)
- Integration with Google & Meta Ads audiences
- Dedicated monthly reporting
This support is a good fit if:
Before you contact us
Do we need to be using Klaviyo or Brevo already?
No. If you do not have a CRM tool yet, we help you choose and configure the solution best suited to your business.
Does CRM replace our Google/Meta Ads campaigns?
No, it complements them. CRM capitalises on customers already acquired while SEA/Social keeps bringing in new ones — the two levers reinforce each other.
Do we remain the owners of our data and our account?
Yes, at all times. That is one of our transparency commitments, as it is across all of our services.
How long before we see results?
The first flows (welcome, abandoned cart) are usually live within 2 to 3 weeks. Full ramp-up builds over several months.
Request your CRM audit
A senior consultant will get back to you within 24 working hours to scope your needs: tool in use, base size, objectives.
