Give your brand the e-commerce growth it deserves
Snow Globe helps premium brands and DNVBs whose digital revenue is eroding despite strong awareness — profitable acquisition, taking back control of the brand, data-driven management.
- Premier PartnerGoogle, since 2016 (top 3%)
- +30M€of media budget managed every year
- 17–19 yearsof experience in digital acquisition
Premium brands trust us with their digital growth
Your brand is strong. Your digital growth, though, is running out of steam.
These situations come up again and again with the premium brands and DNVBs that come to us.
Your retailers bid on your own name
Bloomingdale's, Macy's and your other resellers buy keywords on your brand. You pay for traffic that should come to you naturally.
Your Performance Max campaigns are a black box
Acquisition and remarketing mix together without distinction. Impossible to know whether you're funding growth or revenue already acquired.
You no longer distinguish new customers from loyal ones
Without dedicated tracking, profitability (installed base) and growth (new customers) are managed with the same indicators — and therefore poorly.
Revenue declines despite strong awareness
Hundreds of thousands of searches on your name each year, but an e-commerce site losing ground year after year.
Your secondary channels are left abandoned
Pinterest, Bing Ads: profitable complementary audiences, often cut for lack of time or dedicated expertise.
No consolidated view across platforms and back-office
Google Ads, Meta, GA4, Shopify each tell a different story — without a common dashboard, impossible to know which one to believe.
Four levers to stop the decline and relaunch the brand
The methodology applied from the very first month, based on a full audit of your accounts.
Maximise profitability on the brand
Restructuring Search & Shopping campaigns, deploying Bing Ads to take back control from retailers.
- Better balance of incremental revenue / net margin
- Smart defence of your brand keywords
Reorient customer acquisition
Drastic reduction of Performance Max, strict separation of pure acquisition / reactivation-loyalty.
- Tracking distinguishing new vs existing customers
- Dedicated mechanics on Google and Meta
Tap into new channels
Reactivating abandoned channels, with controlled budgets and a profitability goal from launch.
- Pinterest Ads on complementary audiences
- Bing Ads for brand defence and prospecting
Manage with consolidated data
Bespoke dashboard aggregating Google Ads, Meta, Bing, Pinterest, GA4 and your e-commerce back-office.
- Comparison of platform vs analytics attribution
- Consolidated view, without attribution bias
How we relaunched Michael Aram's e-commerce growth
American design house founded over 30 years ago, several tens of millions of dollars in revenue, including more than $10M via its e-commerce site.
The challenge: a brand losing momentum
After two years of continuous decline on Shopify, and disappointed by a previous American agency, Michael Aram entrusted us again with their marketing investments in early 2025 with a clear goal: stop the decline and put digital back on a growth trajectory.
Why choose Snow Globe over another agency?
Many agencies say the same thing: « expertise », « bespoke », « results ». Here is what, in practice, sets our way of working apart — point by point, without embellishment.
Without Snow Globe
- Acquisition concentrated on a single channel, vulnerable to CPM increases and algorithm changes
- Management by platform ROAS, without factoring in customer lifetime value or repurchase rate
- Ad creatives not tested systematically — ad fatigue degrades performance week after week
- Incomplete tracking: impossible to know for certain which channel really generates your sales
- No feedback loop between acquisition data and creative production
With Snow Globe
- A multi-channel strategy calibrated to your maturity stage: demand creation, capture, scaling at the best cost
- Management by customer value (LTV, repurchase rate), not just first-order volume
- Continuous creative testing, integrating UGC content when it outperforms brand creatives
- Reliable tracking, resistant to iOS blocks and cookie blockers, with multi-touch attribution
- A continuous creative/data feedback loop: acquisition insights feed creation every week
Prestigious references and high standards of demand
We work with brands recognised for their level of demand and digital ambition: Electro Dépôt, Triumph, Fragonard, Square Enix, sloggi, among others. Their best practices become yours: we openly share the strategies and methods behind their success.
Other agencies: generally start out after a short stint in digital marketing.
Expertise built on our own investments
Since 2006, we have invested, with our own funds, more than one million euros a year in webmarketing campaigns for our internal activities (e-commerce, affiliation, etc.). This hands-on experience made us a top Cdiscount affiliate since 2020, generating more than 10 million euros in commissions. What we apply for ourselves, we put at the service of your growth.
Other agencies: sell strategies they have never tested with their own money.
A senior team, not an isolated generalist
We only recruit experienced profiles from the best business schools (EDHEC, SKEMA, NEOMA, KEDGE…). No junior hires, no first jobs. Our director, an INSEAD graduate (MBA), teaches Web Analytics at EM Lyon.
Other agencies: average age 28, 3 years of experience for the person managing your account (source: recruitment sites detailing team structures).
Smart reporting and bespoke tools
Our in-house engineers develop our Webmarketing Dashboard: a unified interface aggregating ads, web analytics and back-office via API — connected to Meta, Google, Shopify, etc. — for a clear, actionable, real-time view of your results, included in the service.
Other agencies: no tools, or reliance on external tools (SaaS) billed on top.
A risk-free model
No-commitment plan: you can stop very quickly if the results aren't there.
Other agencies: usually a minimum commitment period and substantial set-up fees.
Governance & transparency
Full access to your accounts (vs a black box). Real-time reporting vs monthly. No hidden kickbacks from platforms or partners. If work is subcontracted, it is disclosed to the client.
Other agencies: strong dependence on the agency, which can lead to technical debt.
Culture & posture
Human scale — 15 people. The director knows every client. You are a major account in a small agency.
Other agencies: an industrial approach — you are a small account in a large agency.
Clear pricing, tailored to your brand
Public pricing, no surprises. The final amount depends on the number of channels and the media budget managed.
To test our method on a priority channel.
- 1 media channel managed
- Monthly reporting
- Full account access
- No commitment
The format chosen by most premium brands we work with.
- Several media channels managed
- Bespoke webmarketing dashboard
- New vs existing customer tracking
- Reporting and regular check-ins
- No commitment
For brands with a high media budget and multi-market stakes.
- Full multi-channel strategy
- Advanced multi-platform dashboard
- Dedicated senior consultants
- 3-month commitment
No-commitment model (excluding the Leader plan) — full access to your accounts and total transparency, whatever the tier.
What brands ask us before getting started
Do you work with brands that also sell through retail?
Yes, it's even a frequent situation among the premium brands we work with. We know how to structure campaigns to defend your brand against your own retailers, without damaging your commercial relationship with them.
Are we committed for the long term with Snow Globe?
No, apart from the Leader plan. Our model is commitment-free: we have to prove our value every month rather than assume it's locked in on a long contract.
Do we have full access to our advertising accounts?
Yes, systematically. Your Google Ads, Meta, Bing or Pinterest accounts belong to you and remain accessible at all times, with total transparency on the actions taken.
How long before seeing results?
The first restructurings (brand, PMax, tracking) produce effects within the first weeks. On the Michael Aram case, a clear growth trajectory was observed in 6 months.
Do you work with Shopify and other e-commerce platforms?
Yes. We work both on acquisition and on technical optimisations on the site side (performance, collection hierarchy, reducing bot traffic) when they directly impact conversion.
Do you offer a unified reporting dashboard?
Yes, a proprietary webmarketing dashboard is included in our support. It aggregates your Google Ads, Meta, Bing, Pinterest, GA4 and back-office data for a consolidated view, without attribution bias.
What happens if we switch agencies to come to you?
We always start with a full audit of the existing accounts to identify immediate growth levers, before any restructuring. This is exactly the approach followed for Michael Aram, who had left a previous agency.
Request your free audit
20 minutes to assess your current growth levers and see how our methodology applies to your brand.
- Full audit of your current accounts
- Reply in under 24 hours
- No commitment following the conversation
